Nova 106.9
Sponsor of the Business Creativity Award
Nova 106.9 is part of DMG Radio Australia - Australia's newest Metropolitan Radio Company. Nova launched in Brisbane in April 2005, purpose built for people 18-39 and introducing the Brisbane audience to its World-First format including 'Never More Than 2 Ads In A Row'.
An enormous amount of research has gone into putting the station together and one of the main findings is that, when you are marketing to the under 40 consumer, you are dealing with the issue of clutter and ad avoidance, whether you like it or not! They don’t like big blocks of ads. At Nova, we took that on board and designed a station that plays less ads and never in big blocks. The cornerstone of NOVA 106.9 is never playing more than 2 ads in a row. Simple, but it works. Listeners don’t have to sit through long blocks of ads and advertisers get their commercial placed in an environment where their ad actually gets heard. Research shows that ad recall in the NOVA environment is 2.58* times more effective than that of traditional radio stations.
Although designed for listeners under 40, Nova 106.9 secured the leading position for All People within 12 months – a position it has retained to date.
http://www.nova1069.com.au
Brisbane’s best breakfast radio team: Nova 106.9’s Meshel, Ash, Kip & Luttsy.